PUCKY PACHECO
Production Type: Original Music Production & Music Video Production and Campaign for YouTuber Pucky Pacheco
Project Description:
This project encompassed the creative development and production of three original songs, "EBDP," "Cuidado con la Chancleta," and "La Cartera de Mamá." Working alongside my husband, music producer, film director and songwriter Obed El Arquitecto, I co-wrote the lyrics and melodies for all three records while also leading the visual and creative direction behind each release.
Beyond songwriting, I co developed the video treatments, creative concepts, and production plans for the accompanying music videos. Together through our production company, AO23 Studios, we oversaw every stage of production, from concept development and pre-production to on-set creative direction and project execution, ensuring each visual aligned with the songs' storytelling, audience, and artistic identity.
This project reflects my ability to bridge music creation with visual storytelling, creative strategy, and project management to deliver cohesive artist-centered campaigns.
Skills Demonstrated:
Hard Skills: Songwriting, melody composition, creative direction, music video production, video treatment development, visual storytelling, project management, production planning
Soft Skills: Leadership, collaboration, creative problem-solving, communication, strategic thinking, team coordination
EKOS
Production Type: Original Music Production & Music Video Production and Campaign for EKOS (my duo with Obed El Arquitecto)
Project Description:
This project encompassed the creative development and production of all original music and music videos. Working alongside my husband, music producer, film director and songwriter Obed El Arquitecto, I co-wrote the lyrics and melodies for all three records while also leading the visual and creative direction behind each release.
Beyond songwriting, I co developed the video treatments, creative concepts, and production plans for the accompanying music videos. Together through our production company, AO23 Studios, we oversaw every stage of production, from concept development and pre-production to on-set creative direction and project execution, ensuring each visual aligned with the songs' storytelling, audience, and artistic identity.
This project reflects my ability to bridge music creation with visual storytelling, creative strategy, and project management to deliver cohesive artist-centered campaigns.
Skills Demonstrated:
Hard Skills: Songwriting, melody composition, creative direction, music video production, video treatment development, visual storytelling, project management, production planning
Soft Skills: Leadership, collaboration, creative problem-solving, communication, strategic thinking, team coordination