Samally Dávila
Music Business Strategist, Artist Developer & Founder of Lustar AD
With more than two decades in the music industry, I partner with independent artists, songwriters, and producers to bridge creativity with business strategy. My work combines artist development, catalog strategy, publishing, branding, and education to help creatives build careers that are both sustainable and authentic.
Biography
Samally Dávila is a bilingual Music Business Strategist, Artist Developer, Creative Director, and the founder of Lustar AD, a boutique agency dedicated to helping independent artists, songwriters, and producers build sustainable careers through strategy, education, and structure.
A Puerto Rico-born singer-songwriter and producer with more than two decades of experience in the independent music industry, Samally understands firsthand the challenges creatives face when navigating an industry where business knowledge is often difficult to access. That experience inspired her to pursue a Bachelor's degree in Music Business at Full Sail University, graduating as Valedictorian with a 4.0 GPA and multiple academic honors.
Today, she helps independent creatives bridge the gap between artistry and business through artist development, release strategy, publishing administration, royalty optimization, catalog management, copyright, branding, and career planning. Her approach combines practical industry knowledge with personalized guidance, empowering clients to make informed decisions and build careers designed for long-term growth.
Through Lustar AD, Samally has worked alongside independent artists, songwriters, and producers across the United States and Latin America, providing strategic consulting, educational resources, catalog audits, and one-on-one mentorship. She is recognized for making complex music business concepts accessible without gatekeeping and for helping creatives transform uncertainty into clarity.
Whether consulting behind the scenes, speaking to emerging artists, or creating educational content, Samally's mission remains the same: to equip independent creatives with the knowledge, strategy, and confidence they need to protect their work and build careers that last.
Testimonials
"I have worked with Samally Dávila for over 10 years; her passion drives her to go the extra mile in creativity and quality. Working with Samally means turning what you have in your mind into reality."
Anthony Rodriguez,
Senior Pastor at Punto de Amor, Entrepreneur, & Recording Artist
"I've witnessed Samally Dávila's exceptional musical work, versatility, and impactful contributions. Her remarkable artistic journey, along with diverse roles like social media management and songwriting, makes her a standout professionally."
Alekz Mundo,
Media personality at Onda Exclusiva
"Sam is one of the Top 10 students I’ve ever taught in my 36-year teaching career. She’s thorough, creative, and is a perfectionist in her work. Thank you for your extra efforts, Sam!”
Margaret Cox MBA,
Course Director, Full Sail University
I have known Samally for more than 10 years and I have been able to work with her as a composer on some musical productions.
Throughout these years Samally has proven to be a great professional with excellent skills in the musical field, very responsible, and an excellent human being. I would recommend Samally for any job that requires a committed professional with great human quality, who knows how to work as a team and relate to both the client and the music producer!
Throughout these years Samally has proven to be a great professional with excellent skills in the musical field, very responsible, and an excellent human being. I would recommend Samally for any job that requires a committed professional with great human quality, who knows how to work as a team and relate to both the client and the music producer!
Kervin Lebron,
Music Producer, Latin Grammys Voting Member, Mixer, Speaker